Search Engine Optimization


Hello! Audience,

Today we talk about SEO because this is the best topic to know about what is Digital Marketing. So, without wasting anytime let’s get started.

First, we have to know about what is SEO??

Here we give you simple answer to that question. SEO is a tool with the help of this tool we can rank company on any search engine. So, this is the simple answer to this question. I hope now you understand about what is SEO. The full form of SEO is (Search Engine Optimization).

So, there is two type of SEO We can do in Digital marketing.

  • On-Page
  • Off-page

Now I describe you about on-page and Off-page SEO

off page seo

Off page optimization

  • off-page optimization is nothing but the techniques to improve the search engine rankings for our keywords
  • It is used to build backlinks on another website it is a long-term process and it much be done regularly.
  • Off-page optimization is done offsite a usually it is not visible on our website.

According to latest google criteria on-page optimization is 35% but off-page optimization is 65%

on page

On page Optimization

  • On-page optimization is also known as on-site optimization
  • In on-page optimization, you optimize your website according to search engines guideline.
  • On-page optimization has an effect on your website listing in natural results.
  • According to latest algorithm, of google panda 4.0 on-page optimization is play 35% role in white Hat SEO

So, this is the small and short answer about On-page optimization and Off-page optimization. I hope you understand about this now I tell you about two hats techniques.

Two Hats Techniques

  • Black Hat
  • White Hat

Now I describe what is Black Hat and White Hat?

white hat

White Hat

In white Hat technique, we can promote our website in legal way but that method takes time to promote your business.

black hat seo

Black Hat

In Black Hat technique, we can promote our website on illegal way but this is not good for business because if we use Black Hat method in this method Google ban your website because this method is illegal but with the help of this method we can promote your business in short time but it’s risky we don’t suggest you use Black Hat technique.

If you want Black Hat and White Hat full details for that we publish another blog on that blog we discuss everything about white hat and black hat techniques.

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